Google Ads Management
Working With You
Step into the world of digital marketing mastery with me, your personal guide to navigating the complexities of online advertising.
As an experienced individual managing Google Ads accounts, I offer tailored strategies, ad management plans and insightful advice to elevate your brands online presence.
My career is fuelled by a genuine passion for all things digital marketing and for delivering tangible results for businesses.
With expertise in both the technical and creative aspects of digital marketing, I am able to create and execute campaigns that not only look great but also deliver measurable ROI. I specialise in Google Ads and website conversion rate optimisation. Digital marketing, for me, is more than a career, it's a passion. I've helped 14+ brands grow in a diverse range of industries since 2016.
One of my favourite marketing proverbs is a quote which has helped me deliver my most successful campaigns: "People don’t buy what you do. They buy why you do it” - Simon Sinek.
At Zeus Packaging, a prominent name in the food service packaging industry, I directed their paid marketing campaigns, emphasising the promotion of their eco-friendly packaging options on their online store. Throughout a comprehensive three-year period, I oversaw their accounts, maintaining adherence to stringent budgetary limits while consistently meeting key performance indicators (KPIs).
Karnasch Professional Tools
As a specialist in metal-working tools, Karnasch, a subsidiary of the Irish-owned ATA Group, entrusts me with the management of multiple Google Ads accounts and the continuous optimization of their website. This includes conducting various tests in new markets and deploying strategies to improve eCommerce conversion rates. Through these endeavors, we consistently surpass targets, attracting customers from a wide array of regions, spanning from West Kerry to Dubai.
Storebox Self Storage
For Storebox Self Storage, a leading storage provider with two locations across Dublin, I undertook the challenge of enhancing their visibility in a competitive market. With strategic management and continuous optimisation, within just three months, both of their locations were at near maximum capacity with additional units being booked in advance.
At Dublin Tint, a premier car tinting business serving the Dublin area, I took on the task of elevating their presence in a competitive market. Through ad management and website udpates, Dublin Tint experienced a remarkable surge in demand. Their appointment slots quickly filled up, with bookings stretching several months into the future.
As part of my portfolio, I had the privilege of managing the Google Ads account for HeartSafety Solutions, a leading provider of first-aid equipment such as defibrillators and training. Through strategic campaign management, I helped improve the volume of sales through their ecommerce website. During the collaboration, HeartSafety Solutions became the exclusive supplier of defibrillators for Tesco stores across Ireland.
ISPCC | Childline
During the bustling holiday season of Christmas 2021, the ISPCC sought my assistance to bolster their seasonal campaigns, recognizing the need for urgent support during one of their busiest periods. In response, I promptly implemented Christmas-themed campaigns in their account to ensure they remained prominently featured in relevant searches, effectively enhancing their visibility and outreach efforts.
Teaming up with Clark Recruitment, a distinguished agency headquartered in Dublin since 1998, I conducted a thorough audit of their Google Ads account. Addressing issues related to lead generation and escalating costs, I implemented the recommendations from my audit which had a fantastic result. In just one month, the volume of inquiries doubled, marking a significant improvement in ROI.
"Our team had the pleasure of working with Niall for many years on digital advertising... He is extremely knowledgable in digital advertising. Niall will be a huge asset to any company he works for."
"Niall set up our extensive Adwords account and now we can see a healthy return on our investment week in, week out."
“We have been delighted with Niall's work on our website and PPC campaign. He has deep knowledge in the field but conveys it very clearly. We also really like that he is a very commercially orientated consultant. We would highly recommend his services!”
Storebox Self Storage
"Niall is genuinely one of the best in the business... I've learned so much from him and would highly recommend him to anyone looking to seriously grow their business."